Advertising Distribution for the Food and Beverage Industry: GEO Targeting Advertising
We support reservation acquisition through targeting based on offline behavior.
In the food and beverage industry, effective advertising delivery is required to promote visits and acquire new customers. In particular, understanding the offline behavior of the target demographic and approaching them at the right time is key to securing reservations. However, traditional advertising methods have faced challenges in achieving precise targeting based on such offline behaviors. 'Geo-targeting advertising' utilizes location data obtained from GPS and other sources to enable targeting based on offline behavior. This allows for more specific targeting of potential customers in certain areas around the store or individuals who have previously visited specific facilities. [Usage Scenarios] - Approaching potential customers in the vicinity of the store - Targeting visitors to competing stores or related facilities - Delivering ads to users in the vicinity of the store during specific time periods (such as lunch or dinner time) [Effects of Implementation] - Efficient approaches to users with high intent to visit - Increase in the number of reservations - Promotion of new customer acquisition
- Company:ダイオーミウラ
- Price:Other